988 Day: No Judgement. Just Help.

The Substance Abuse and Mental Health Services Administration (SAMHSA) plans to observe the first annual 988 Day on September 8, 2024. 988 Day is a national initiative dedicated to raising awareness about the 988 Suicide & Crisis Lifeline and emphasizing the importance of mental health and suicide prevention. Join us on September 8, 2024, in spreading the message "No Judgment. Just Help." 

The 988 Day Digital Toolkit is a comprehensive resource designed to support the observance of 988 Day on September 8. This toolkit aims to galvanize the suicide prevention and mental health community around a central message and call to action to promote the 988 Suicide & Crisis Lifeline. The toolkit includes a variety of assets and guidelines to help partners, grantees, crisis centers, and community leaders effectively engage their audiences and amplify the message of "No Judgment. Just Help."